Seyna stood out through its very collaborative approach in co-building the product. Its flexibility and strong market acumen were undeniable assets in the successful launch of the venture.
In order to meet Dalma’s expectations in terms of price granularity and autonomous pricing setting, Seyna used its flexible pricing algorithm which would adapt to any combination of guarantees. This algorithm takes into account a wide set of parameters, which include the coverage levels but also the animal’s breed and age. As a result, no less than 20 000 prices were generated, giving Dalma the highest level of product customisation on the market.
In addition to the above, Seyna helped Dalma acquire the required knowledge through training and tools on a wide array of topics, including regulatory matters.
Sharing Dalma’s strong bias for flexibility and an ambition to modernise current practices on the market, Seyna proved flexible and reactive in addressing the product modifications and partner requirements along the way.
To conclude, it truly is the combination of Seyna’s tech and insurance expertise combined with Dalma's mastery of UX, communication and marketing strategy which paved the way to success. Together, Dalma and Seyna managed to start from the customers’ most pressing pain points to turn it into a relevant value proposition.