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Phenomen - How to penetrate the ticketing market




September 22, 2021

Case overview

A pure-player strategy to takeover a market

Client Overview

Phenomen is a fast growing broker, specialised in event and media insurance. Fashion shows, TV sets, Roland Garros, Tour de France... whatever the occasion, Phenomen builds tailor-made insurance products covering the events and projects, production equipment or even the cancellation of events. 

In 2019, Phenomen sets its eyes on the ticketing market, and started working with Seyna...

The challenge

Create an offer that stands out to penetrate the market, fast. 

Sharing the same obsession for customer experience, Phenomen and Seyna decide to focus on 3 key pillars: 

  • Modularity - to give customers freedom and choice
  • Compensation speed - to provide customers with claims a solution, quick
  • Transparency - to avoid any customer disappointment

Finally, in accordance with its philosophy, Seyna also wants to develop an offer that allows Phenomen to develop its business in full autonomy. (D2C, B2B2C) 

Our solution

A few weeks later, Ticketmate is born. A ticketing offer branded by Phenomen and developed in collaboration with Seyna, offering: 

  • Compensation in unrivalled speed - thanks to an integration in Seyna's systems directly via API 
  • a 2-fold offer, including the possibility for the customer to be compensated automatically without any proof of purchase, for baskets of up to 8 orders (vs 4-6 on the market)

Another differentiating point: the distribution. 

Seyna's mission is to build solutions on which brokers can rely to grow their business. The offer was hence designed to let Phenomen freely adapt it to its customers, by allowing inclusion or optional distribution schemes.

Since the launch, Phenomen captured major markets with Ticketac, See Tickets, France Billets and many others to cover the ticketing offers of France’s major retailers.

Achieved Results

The classic win-win partnership! Distribution expertise coupled with Seyna's reactivity and product flexibility. And on it goes... With now considerable data history, Seyna and Phenomen continue to develop the offer according to the market needs. 

In the context of the global pandemic, the first anti-COVID guarantee was launched last month. Many more to come. Stay tuned!

Our customers know best

Seyna is a partner who stands out through its reactivity, its customer centricity, and its capacity to decipher market dynamics; a partner with whom the APRIL teams enjoy working.

Marine Robert
Assistant Head of Individual Health Insurance

Seyna and Lite were able to merge their analytical and insurance expertise, in order to guarantee that those who commit to better consumption will be rewarded for it.

Rémy Rousset
Co-Founder & CEO

No less than 20 000 prices were generated, giving us the highest level of product customisation on the market.

Alban de Préville
Co-Founder & CEO

Compensation in unrivalled speed - thanks to an integration in Seyna's systems directly via API.

Gérald Beyrand

Being backed by a partner such as Seyna had been critical for the success of our program. We especially appreciated their ability to bring innovative pricing models and adapt to suit our needs.

Thomas Reynaud

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