4 things I took away from Reavie this year
What did I bring back from Reavie this year? Four takeaways. No more, no less.
Reavie 2025 – My takeaways
There were seven of us from Seyna in Cannes this year : three days of intense discussions, and the health insurance market has never felt so dynamic… or so critical.
Here are the four things I took away from Reavie this year:
1️⃣ The non-responsible contract is on the rise!
First, there’s what we might not have wanted to see two years ago:
The “non-responsible” contract is no longer a niche market.
It is now emerging as a genuine pillar of diversification for brokers, addressing a real need among policyholders who are increasingly constrained by budget considerations.
Flexibility, pricing freedom, tailor-made cover… It fits the reality on the ground.
That of a public poorly served by responsible contracts: the self-employed, young seniors and higher-end clients.
2️⃣ The well-known pivot rate in individual health insurance
+5% per year… that’s theoretically the increase needed just to offset the rise in healthcare spending.
This rate is based on an uncertain budget trajectory. Upcoming government decisions could reshape it from one quarter to the next.
In the meantime, industry players are proceeding with caution : it’s hard to build long-term strategies when the benchmarks themselves keep shifting.
3️⃣ The return to technical balance
Through successive price increases, the return to balance in individual health insurance is becoming more evident.
But profitability remains very fragile.
Many players are breathing a little easier, though still far from comfortable margins.
In this context, hybrid products are emerging, combining health cover with light protection (accidents, hospitalisation) or full protection (funeral cover, etc.).
These higher-margin products help rebalance portfolios while strengthening the perceived value for policyholders.
4️⃣ PSC: the cards have been completely reshuffled
And finally, there’s the major upheaval already under way, and more to come:
The regulatory changes in Complementary Social Protection (PSC).
The end of automatic designations in certain professions, and the opening up of the public market.
Some of the “historic” mutuals are no longer the only ones at the starting line, completely reshuffling the cards for these players.
What comes next for them? Finding new strategies and diversifying.
To everyone we met in Cannes: thank you for the conversations and the debates.
Four clear takeaways that point to one certainty: health, and especially individual health insurance, is entering a new era. It’s up to the industry to adapt quickly.
Onwards!
