[Seyna Live] Product diversification: how can you successfully expand into a new market?
The next vertical to conquer may already be within reach. Watch the replay to see how these players took the leap, and come away with ideas you can put to work.
Product diversification: how to successfully expand into a new market?
On their core markets, many insurance players reach the same conclusion: competition is intensifying, and standing out is getting harder.
To keep growing, one path stands out: finding new growth drivers elsewhere. A new product, a market where you’re not yet expected, or a poorly covered niche.
Product ideas are never in short supply. What’s missing is taking the leap. Fear of failure, the lack of claims history, regulatory complexity, the time it takes… so many reasons to keep putting it off.
Yet diversifying has arguably never been more accessible: the availability of data and today’s technology lower the cost of entering a new market.
The real question is no longer technical, it’s strategic: which addressable market to target, where to start, and how to hold the course over time.
🎯 Why watch the replay?
- Understand what really holds back the launch of a new product.
- Identify the addressable markets and diversification strategies that work.
- Hear concrete field feedback, the wins as well as the missteps.
- Explore growth and partnership opportunities in shifting markets.
🎙️ Speakers
- Stéphane Coste, Chief Executive Officer – MAE
- Kahina Perraud, Head of Business Unit Insurance – LegalPlace
- Nathalie Lecluse, Head of Affinity Insurance Development – Cofidis
- Guillaume Rosolek, Head of Professional Lines – Seyna
Moderator: Charles Helliet, Marketing Lead – Seyna
The next vertical to conquer may already be within reach. Watch the replay to see how these players took the leap, and come away with ideas you can put to work.
