[Seyna Live] Affinity motor insurance: the complementary services the market needs
On Thursday 12 March, we welcomed four experts to discuss the car market, affinity insurance and innovations in services.
Affinity motor insurance: creating value in a market under pressure
Motor insurance has historically been a highly competitive market, characterised by strong product standardisation and constant pressure on margins.
Today, these balances are becoming even more strained.
Rising claims costs, evolving theft risks, increasing vehicle values, new regulatory constraints… The traditional motor insurance product is no longer always sufficient to generate sustainable profitability.
In this context, differentiation can no longer rely solely on price.
Value is gradually shifting towards services, usage-based solutions and complementary offers that enrich the driver’s experience.
Excess waiver, mechanical breakdown cover, equipment protection, post-theft services, assistance and support…
When properly integrated and effectively managed, these affinity solutions become real levers for differentiation, conversion and customer loyalty.
🎯 Why watch the replay?
- Understand the structural tensions shaping the motor insurance market.
- Identify the affinity services and solutions that truly work in practice.
- Discover concrete feedback from insurers, brokers and automotive players.
- Explore development and partnership opportunities in a rapidly evolving environment.
🎙️ Speakers
- Julien Le Clère, President and Founder – Univers VO
- Jon Tuchbant, CEO – Roole
- Guilhem Marijon, Deputy CEO – CAAREA
- Emmanuel Robert, Senior Client Executive – Seyna
Moderator: Elodie Champagnat, Chief of Staff – Seyna
Even in a market often perceived as mature, opportunities remain to rethink products, create new standards and restore sustainable margins.
