“Inspire" Nights by Seyna : The Key Takeaways
On September 28th, Seyna organized the 2nd edition of its "Inspire" nights. Beyond sharing a laidback moment with our community, our objective is to bring you actionable ideas which you can put into practice the next morning.
For this edition, we turned to China and the police forces in search of inspiration.
"Launching an Assurtech in China" by Sebastien Gaudin, founder of The Care Voice.
The future of insurance is first about services, then the insurance product: Whether in China, in some Latin American countries or even in South Africa, the main acquisition lever in health insurance is the panel of services which you can put in the users’ hands. Indeed, we’re observing a trend towards the commoditization of the insurance product. To put it clearly, a health insurance offer will not be selected for its price or its guarantees. It will rather depend on whether you will give your users access to remote medecine services or even allow them to book their doctors’ appointment straight from the app. This is the "embedded health" concept as defined in The Care Voice report (June 2022), which makes customer experience the key to success.
Iterate fast and think big: In China, they plan 12-weeks ahead, every 6 weeks. The rule: plan little, iterate fast. Once a project is launched, it is carried out quickly to test it in the market. "In Europe, once a project is launched, we organize workshops every 3 to 4 weeks. In China, it's twice a week," shares Sébastien. This approach combined with the huge local market of 1.4 billion inhabitants has forged many success stories. Among them, PingAn Good Doctor (digital health services ecosystem) which employs more than 1.16m sales representatives, or be it more than the entire city of Marseille. To support their development, PingAn raised 500m USD... as part of their series A.
Targeting the toughest market will boost your expansion: The Accenture report on Chinese consumption habits indicates that 80% of local consumers consider the market study prior to any buy as an integral part of the purchase process. This "research now, buy later" concept makes selling to Chinese consumers particularly challenging. Starting your operations in a demanding market allows for the development of higher quality services, and makes the expansion to less mature neighboring markets easier.
And more... To discover them, watch the conference here:
"Negotiating Effectively" by Didier Gueguen, negotiator for RAID and GIPN (French Special Police forces)
"The Leader Never Negotiates": Whether in a business negotiation or in a hostage situation, the leader should never be asked to negotiate. The fact that the negotiator does not have all the decision-making powers allows him or her to limit the other party in their demands. "You demand A but I can't get it for you. I can, however, offer you B."
Gather all information before engaging: The first step in any intervention is to gather the team round to consolidate all information related to the topic at hand. Have you already dealt with the other part? What are their motivations? How did they behave? What do they demand? What is the history of previous cases, etc.? Gathering all this information is essential to prepare yourself and minimize the leverage left to your counterpart.
Work as a team: Law enforcement negotiations always involve two negotiators; one who talks and one who listens. If both actively listen, the second negotiator will often pick up on a detail or piece of information that the primary negotiator might have not identified.
Build relationships to generate trust: "You fight for your Faith. I fight for the State." This was the bond Didier had forged between himself and a religious extremist threatening to commit suicide by setting off the bomb knitted to his vest. Giving information that allows the other person to recognize himself in yourself paves the way to a relationship. Making them explicit makes them tangible and helps to approach discussions on an equal footing.
Seeking to help, sincerely: Showing that you are looking for solutions and that you will do what is necessary to implement them does not guarantee you will win. However, failing to do so will stir up distrust in the other person and systematically lead you to failure.
To discover them all, listen to Didier's stories, click here:
Brokers, how to win your tender for referrals? by Orange, Fnac-Darty, Assurant and Seyna
We wait for them. We prepare for them. They can transform your brokerage business. Tender for referrals. How to stand out? How to maximise your chance of winning? Here a few actionnable levers at your disposal, today!
Brokers, 4 mistakes that make your conversion rate drop
Discover the 4 common mistakes made by insurance brokers that cause their conversion rate to drop. Optimize your strategy to increase your results with our practical guide. Consult it now.
5 Natural Language Processing tools to boost your customer service
Natural Language Processing is the solution to help you analyse and act on what is said. Claims, underwriting, customer service... The scope of use cases is wide. Here are 5 shortlisted solutions.
Brokers, the keys to pitching your insurer successfully…
As a broker, presenting a case to a risk carrier can be a delicate exercise. How do you pass the daunting "Go / No Go" committee test? Here are some tips to help you build a strong case.
Insurance Brokerage: Customer Acquisition in 2023 - 10 key takeaways
On March 21st, April, Seyna and Comparadise gathered to discuss the key levers at your disposal to make 2023 that year to boost your customer acquisition and transform your business.
5 out of the ordinary claims experiences
Claims management is at the heart of insurance. It is where loyal customers are made, and where others are lost. Here are 5 claims management journeys that inspire us. And why.
3 things to focus on to make your insurance audit your edge
Being audited by your risk-carrier is no pic-nic. But saving time on admin is possible and can actually turn into a competitive edge. Here are 3 ways how.
The Golden Age for Insurance Brokerage
Insurance is at an inflection point. Why is that? Why now? What do you need to win in the insurance space in this new era? Stephen Leguillon sheds light on the big forces at play in the field of insurance.
SaaS in Insurance... Good or Bad idea?
Is SaaS really worth your time? What key questions should you ask yourself in order to determine whether it's worth your time exploring it?
Reinsurers, Seyna's robust partners in risk
To put it bluntly, reinsurance is "insurance for insurers". Let's dig deeper.
No data, no pricing. No pricing, no Seyna?
Next step: launch our first insurance product! But let's face it: launching a product without data is quite a challenge.
Make your IT strategy your edge... Relive the webinar by Argus
Que ce soit pour l’expérience de vos clients ou de vos employés, les outils de votre entreprise sont le nerf de la guerre. Comment s’organiser efficacement ? Que développer en interne ? Quand externaliser ? ALPTIS, Verspieren, Allianz et Seyna portent un regard croisé sur la meilleure manière de transformer l’expérience de vos clients à échelle.
La Réforme du Courtage - How will it impact your business? In 1 page.
The Brokerage Reform. In addition to structuring the French brokerage space, the reform has one key objective: to provide better support and council to brokerage professionals.
Brokers, how to save time on your mandatory AML/CFT controls?
AML/CFT Controls can have a huge impact on your business. And yet it is time not spent with your customers. How to handle the matter efficiently?
“Inspire" Nights by Seyna : the Key Takeaways
On September 28th, Seyna organized the 2nd edition of its "Inspire" nights. Beyond sharing a laidback moment with our community, our objective is to bring you actionable ideas which you can put into practice the next morning. For this edition, we turned to China and the police forces in search of inspiration.
Fintech R:Evolution 2022: Our Key Takeaways
21st of October was the Fintech R:Evolution Event. Stephen Leguillon (CEO) participated in a roundtable discussion about growth management at the #Fintech R:Evolution event.Some lessons learned from our discussions...
Claims Management: 3 Human reflexes that technology won't replace
The digitisation of claims management has for several years been considered the key asset in standing out on customer satisfaction. However, putting People at the heart of the process is what (truly) makes the difference.
4 concrete ways AI can optimize your claims management
Claims management is at the heart of insurance. It's what customers pay premiums for. Multiple contacts, loss of information, complex user journey... there are many frustrations that Artificial Intelligence can help solve.
Brokers: 30 SaaS solutions to boost your customer acquisition
How to choose the right SaaS solutions for your brokerage business to improve customer acquisition? Firstly, by being able to navigate between the different categories of tools. Seyna draws for you the map of SaaS solutions to explore and test.
4 steps to take care of your compliance
With the ever-increasing regulations and their changes, brokers have no choice but to tackle the subject of compliance head on.
Insurance product sales: to win customers over, send the right signals!
Insurance – a product like no other. Numerous behavioural biases influence purchasing decisions. What factors influence the sales process?