Phenomen | The Conqueror of Cancellation Insurance

Discover how Phenomen and Seyna collaborated to transform the cancellation insurance sector

A new approach to cancellation insurance

Phenomen (Meetch) was always THE specialist in event and media insurance. Whether it's fashion shows, TV sets, Roland Garros, or the Tour de France, this specialized firm creates tailor-made insurance products covering projects, production equipment, or even event cancellation.

In 2019, Phenomen partnered with Seyna to enter the ticketing market, which they transformed and conquered in less than two years through high-profile partnerships with companies like Ticketac, See Tickets, France Billets, and many others, ensuring the coverage of ticketing offers for giants in cultural and technological products.

Since then, the company has continued redefining customer experience standards and efficiency in the event cancellation market.

The Method Behind the Conquest

Three ingredients are behind Phenomen's success story: responsiveness, customer obsession, and continuous innovation. How do we achieve these three goals simultaneously? Through technology.

“Indeed, technology is at the root of Seyna and Phenomen’s common DNA”, explains Axel Calandre, co-founder of firm. To innovate, you must iterate quickly. But that requires meticulous monitoring of insurance risk. This is why Seyna and Phenomen chose to integrate their operations via API, enabling real-time monitoring of their insurance program's loss ratio. This integration also paved the way for the fastest reimbursements on the market.

The second success factor is the constant push to exceed market standards and provide a better customer experience. This dynamic lead Phenomen to be the first player to ever launch a ticket “justification-free” cancellation offer, allowing them to rapidly expand in this segment.

This rapid expansion was made possible by a delegated underwriting strategy, enabling Phenomen to independently design tailor-made products to meet their clients' needs.

"With Seyna, we have launched twenty programs in two years and conquered the French ticketing market," shares Gérald Beyrand, co-founder of the company.

Phenomen already has over 3 million insureds across Europe and the United Kingdom. And this is just the beginning. Seyna and Phenomen will continue their partnership to protect an ever-growing number of insureds even better.


About Seyna

Seyna empowers insurance brokers to grow their business. Seyna’s platform combines tailored insurance products and technology to unleash brokers’ time and creativity.Over 100 insurance brokers are already building their insurance business on Seyna, creating unique and personalized insurance experiences, from underwriting to claims handling. The platform automates administrative and compliance tasks, freeing up brokers’ time to spend with policyholders. Additionally, Seyna is built as an open infrastructure, enabling brokers to integrate new IT solutions, seamlessly.

Related articles